Fred and Sharon’s Movies is a video production company based in Kelowna, Canada owned by the eponymous married couple. The company has become a viral sensation in about 2008 due to their practically no budget movie productions, starting with this YouTube video.
01:33 Leave it with Star Wars
The Star Wars opening crawl is a signature device of the opening sequences of every numbered film of the Star Wars series. Please leave it there!
Music that elicits a strong emotional response compels people to share. And it can even drive us to buy products.
A jump cut transition can be an effective film editing technique to portray a skip in time. When used properly, it can best help you tell the story you want to tell. Here the editor is just being lazy and making an obvious cut for no reason.
A common mistake in video marketing is to assume your audience is everyone. Sure, it would be amazing to reach all 30 million people who visit YouTube each day. But precisely 0% of businesses reaches every video viewer.
Instead, think of videos as a way to bond deeply with a special slice of viewers: your target audience. This video did a great job of knowing who they are and speaking to them directly.
A jump cut transition can be an effective film editing technique to portray a skip in time. When used properly, it can best help you tell the story you want to tell. Here the editor is just being lazy and making an obvious cut for no reason.
02:09 Enthusiasm leads to sales
Greater passion and enthusiasm leads to greater sales–it’s that simple. You express your passion and enthusiasm by the intensity of your voice, your body language, and your facial expressions. Be aware of these things, and use them as another tool to create more sales.
A jump cut transition can be an effective film editing technique to portray a skip in time. When used properly, it can best help you tell the story you want to tell. Here the editor is just being lazy and making an obvious cut for no reason.
One element video producers often overlook, however, is sound. Namely, sound effects and how they can improve the production quality of your project. Good sound effects can take a mediocre project to the next thematic level by immersing audiences more deeply in the story and bringing the film’s world to life.
02:27 Shot selection is important
Frame your shots to create a compelling visual story that keeps your … When you’re making a video, everything that you put in the frame says something. … can’t go back in time, so it’s better to have alternate takes from which you can select.
02:32 Shot selection is important
Frame your shots to create a compelling visual story that keeps your … When you’re making a video, everything that you put in the frame says something. … can’t go back in time, so it’s better to have alternate takes from which you can select.
There is something endearing about terrible green screen. Like an extra staring into the camera or an in-frame boom mic, bad green screen is an imperfection that reminds us that videos are made by humans. And humans invariably make mistakes.
02:43 Enthusiasm leads to sales
Greater passion and enthusiasm leads to greater sales–it’s that simple. You express your passion and enthusiasm by the intensity of your voice, your body language, and your facial expressions. Be aware of these things, and use them as another tool to create more sales.
There is something endearing about terrible green screen. Like an extra staring into the camera or an in-frame boom mic, bad green screen is an imperfection that reminds us that videos are made by humans. And humans invariably make mistakes.
03:02 The “guessing” technique
The way to hook viewers to watch your videos from beginning to end is to have each frame serve to entice people into discovering additional details about the subject at hand. Not doing it here.
A CTA is an action you want a viewer to take after watching your video. The goal of the CTA is ultimately to have a site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score.