0.5/5
Production quality
6%
Elicits emotions
20%
Reaches target
6%
Uses marketing tactics
10%
Uses psychology tactics
6%

01:28​ Fred and Sharon

Fred and Sharon’s Movies is a video production company based in Kelowna, Canada owned by the eponymous married couple. The company has become a viral sensation in about 2008 due to their practically no budget movie productions, starting with this YouTube video.

01:33​ Leave it with Star Wars

The Star Wars opening crawl is a signature device of the opening sequences of every numbered film of the Star Wars series. Please leave it there!

01:36​ Use of Music

Music that elicits a strong emotional response compels people to share. And it can even drive us to buy products.

01:46​ Jump cuts suck

A jump cut transition can be an effective film editing technique to portray a skip in time. When used properly, it can best help you tell the story you want to tell. Here the editor is just being lazy and making an obvious cut for no reason.

01:52​ Who needs a movie?

A common mistake in video marketing is to assume your audience is everyone. Sure, it would be amazing to reach all 30 million people who visit YouTube each day. But precisely 0% of businesses reaches every video viewer.

Instead, think of videos as a way to bond deeply with a special slice of viewers: your target audience. This video did a great job of knowing who they are and speaking to them directly.

02:01​ Another jump cut

A jump cut transition can be an effective film editing technique to portray a skip in time. When used properly, it can best help you tell the story you want to tell. Here the editor is just being lazy and making an obvious cut for no reason.

02:09​ Enthusiasm leads to sales

Greater passion and enthusiasm leads to greater sales–it’s that simple. You express your passion and enthusiasm by the intensity of your voice, your body language, and your facial expressions. Be aware of these things, and use them as another tool to create more sales.

02:17​ Using jump cuts

A jump cut transition can be an effective film editing technique to portray a skip in time. When used properly, it can best help you tell the story you want to tell. Here the editor is just being lazy and making an obvious cut for no reason.

02:24​ Using sound effects

One element video producers often overlook, however, is sound. Namely, sound effects and how they can improve the production quality of your project. Good sound effects can take a mediocre project to the next thematic level by immersing audiences more deeply in the story and bringing the film’s world to life.

02:27​ Shot selection is important

Frame your shots to create a compelling visual story that keeps your … When you’re making a video, everything that you put in the frame says something. … can’t go back in time, so it’s better to have alternate takes from which you can select.

02:32​ Shot selection is important

Frame your shots to create a compelling visual story that keeps your … When you’re making a video, everything that you put in the frame says something. … can’t go back in time, so it’s better to have alternate takes from which you can select.

02:37​ Using green screen

There is something endearing about terrible green screen. Like an extra staring into the camera or an in-frame boom mic, bad green screen is an imperfection that reminds us that videos are made by humans. And humans invariably make mistakes.

02:43​ Enthusiasm leads to sales

Greater passion and enthusiasm leads to greater sales–it’s that simple. You express your passion and enthusiasm by the intensity of your voice, your body language, and your facial expressions. Be aware of these things, and use them as another tool to create more sales.

02:49​ Huh?

02:54​ Using green screen

There is something endearing about terrible green screen. Like an extra staring into the camera or an in-frame boom mic, bad green screen is an imperfection that reminds us that videos are made by humans. And humans invariably make mistakes.

03:02​ The “guessing” technique

The way to hook viewers to watch your videos from beginning to end is to have each frame serve to entice people into discovering additional details about the subject at hand. Not doing it here.

03:16​ Call to action!

A CTA is an action you want a viewer to take after watching your video. The goal of the CTA is ultimately to have a site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score.

03:29​ Huh?