72% of popular
YouTube thumbnails
contained a human
face, and, on average,
these thumbnails
snagged 921K more
views than thumbnails

Thumbnails featuring
video stills or photos
had more views, on
average (1.7 million),
compared to those
featuring illustrations
(1.4 million).

70% of the most
popular video
contained a title
or explanatory text.

88% of thumbnails
analyzed were colorful
and garnered more
views (617K additional
views, on average)
than their less colorful

Thumbnails featuring the
emotion of sadness had
the highest average view
count, 2.3 million,
compared to those
featuring joy and humor
(1.5 million) or anger and
fear (818K).

Thumbnails with logos or branding had 1.2 million more views than those without

Yes, there is a formula for the perfect thumbnail!

Over seven in ten (72%) of the most popular videos on YouTube in 2020 featured an image of a human, averaging 921,000 more views than those without a human face.

To get more clicks and views for your own video, you might need a few tweaks to your thumbnail image before you upload it to YouTube. Include a title or explanatory text on your video thumbnail describing what viewers can expect when they click your video.

According to its analytics, YouTube has over 2 billion users — a third of the entire internet user base. One billion hours of content are consumed every day. But what makes a video popular enough to click on?

Pompano Beach, FL-based best SEO Companies analyzed 740 of the most popular YouTube videos to break down the most appealing components of the perfect thumbnail.

It extracted 740 videos from YouTube’s API classified as the “most popular” in July 2020 to explore thumbnails of videos as well as various thumbnail design elements.

Video sells products!

Beautiful images can help bring your products to life, but a video enhances the features of your offer, engages all of your customer’s senses, helps buyers get closer to making a purchase decision and will give you an edge over sellers who don’t have video.

Video can also make your product sales flop if not done right

If you’re ready to make a video that actually works for your Etsy products and you don’t know where to start, learn from the pros LIVE as we answer all of the technical, business and creative questions for you in this new webinar.

What You’ll Learn:

  • Fundamentals of Thumbnail Design: Understand the technical specifications like resolution, aspect ratio, and file formats.
  • Eye-Catching Composition: Discover how to use color, contrast, and composition to make your thumbnails stand out.
  • Effective Text Placement: Learn the art of incorporating text that complements your imagery without overwhelming it.
  • Brand Consistency: Strategies to maintain a consistent style that enhances brand recognition.
  • Engagement Tactics: Tips on using imagery and design elements that drive viewer curiosity and clicks.
  • Compliance and Ethics: Navigating YouTube’s guidelines to create honest and compliant thumbnails.

Workshop Features:

  • Live Demonstrations: Watch real-time thumbnail creation and learn various design techniques.
  • Hands-On Practice: Get hands-on experience with guided thumbnail design exercises.
  • Expert Critiques: Receive personalized feedback from industry experts on your thumbnail designs.
  • Resource Kit: Access a comprehensive toolkit with design templates, checklists, and reference guides.
  • Networking Opportunity: Connect with other creators and professionals in the field.
  • Post-Workshop Support: Gain access to an exclusive online forum for continued learning and support.

Who Should Attend:

  • Content Creators & YouTubers
  • Digital Marketers
  • Graphic Designers
  • Social Media Managers
  • Anyone looking to enhance their YouTube channel’s visual appeal

This workshop is more than just a learning experience; it’s an opportunity to revitalize your YouTube channel, engage with a community of like-minded individuals, and take a significant step towards digital content mastery. 

Spots are limited – secure yours today and start creating thumbnails that capture attention and drive views!