Compelling Video

The Formula for Compelling Video

Subtitled: “What Media Pros Can Learn from Billy Mays.” We all know who he is- that loud and sometimes annoying guy who makes a fortune selling household maintenance items on tv. A closer look at the formula used to create his videos reveals people are really buying the ad – not not the actual product for sale.

Learn more »

Apps That Make it Easy to Sell Video to Newsrooms

Being in the right place at the right time armed with a video cellphone when something newsworthy occurs means you could potentially reap some financial rewards. But how would you submit network news video clip footage like this to ABC, CBS, NBC, or Fox? We have the answer.

Learn more »

Smart videomaking

Want more tips, tools and techniques? Sign up for our weekly newsletter. We search the web for anything that will interest the media professional. Take a look at what we find.

Workshops