Create Compelling Videos that Convert on Twitter

Twitter is a vital marketing channel for successful businesses. It offers a great opportunity for your brand to connect with a very unique, finicky audience on a more personal level.

Twitter video often inspires users to take action based on what they’ve viewed. A recent report found that 79% of Twitter users would rather learn about a product through video rather than text. And even more importantly, 84% of users have purchased a product based on a brand’s video. 

When done the right way, video can turn a Twitter user into a buyer.

If you want to create videos online that are shareable and draw traffic, they need to be created specifically for this audience. All you need is a bit of intel on their persona, creativity, some guidance and, believe it or not, a small budget to create compelling videos.

In this presentation, Brian will give you an in-depth look at how you can create engaging content on your own, including an analysis of the most popular types of online videos, and all the best tools to use.

What this video will teach you:

  • Unique Twitter user data and what makes them tick
  • How to capture and keep a Twitter user’s attention
  • 5 rules to make your video engaging
  • Free, off the shelf software tools to create a scroll stopping video
  • Live editing sample to see how easy it is to create a video
  • Twitter Media Studio
  • How to change your video thumbnail on Twitter
  • How to add metadata to your Twitter video for search engines
  • Plus more!


  • 35 minute, on-demand crash course video
  • Bookmarks for easy topic navigation
  • Links to helpful articles
  • Access on desktop and mobile


  • You’re a small or medium size business who wants to use Twitter to gather sales leads
  • Willingness to learn
  • Any computer or mobile device regardless of operating system

Who is this course for?

  • This course is perfect for you if you are a student, freelancer, employee or small business owner in any creative industry and you want to know how you can get a Twitter user’s attention and engagement with video. 

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