To be an Elite Videographer you have to be on the ball, equipped with quick answers to client questions. Sure there are the simple ones like storyboard, budget and timing but what about the more difficult ones – the uncommon ones that will tell your client more about your process and how they will be treated throughout the production process if they hire you?
Here are answers to five eye opening questions a tire kicking client will ask you – and the answers:
How Many Videos Do You Make Per Month?
According to the Online Video Production Trends Report, a large number of video production companies produce 10 or more videos per month, but the majority of companies produce 2-10 videos monthly.
Why is this important? Your client is not looking for the big video production houses that pump out 100 or more videos per month because they might not have as close customer service as a smaller shop that produces 2 to 10 videos per month. Knowing how many videos they are producing monthly (aka how many other clients they are dealing with at the same time) gives them insight into how the production process will move along. While the fact that you might produce so many means you’re definitely experts, but it can also tell a potential client that you may be constrained on time or editing.
Who is Your Ideal Client?
This question gives your client insight into many things, such as:
- Are you a good fit culture-wise: Are you laid back or uptight? Are you really creative and open to change?
- How your production company feels about edits/changes: Do you prefer clients that don’t have any feedback or do you like working collectively? Does your production company want a client that approves each color choice or do you take a creative leap first?
- How they will be treated by you: Are you fine with after-hours calls or does your production company shut down at 5pm? Do you and your staff seem irritated by demanding clients?
Hearing about what clients your production company prefers to work with will give a potential client a good idea if you fit into their needs or not.
Is Your Production Team Made up of Employees or Contractors?
Your video production agency has a full-time staff and you work together day in and day out on videos. You know each other’s strengths and weaknesses, how to best deal with each other under stressful situations, and how to create a great product. With contractors, the entire process can be seamless, or it can become jagged if a contractor gets a better offer and quits (or is not fully committed to the job) or if too many people are working on one video, which can cause it to lose its continuity. While this may not always be the case, it’s important for a potential client to know who exactly will have a hand in their video production.
How Do You Measure the Success of a Video?
The last thing you want to be is a production company that will pump out videos and send it off without following back up. Potential clients want a company that will care about the success of the video. First and foremost, you should be asking a tire kicking client the question back ‘what makes a successful video’ and then see if their answer matches up with what you do as a video production company and be willing to work hard to achieve them.
What Happens When the Video is Done?
When everyone is happy and the product is completed. what happens next? As a video production company never tell your client that you simply send them the video, this is a giant red flag.
Once the video is done, there is so much work to be done, so when the client asks this question, you, as a video production agency, should them about:
- Video Hosting
- Video SEO
- Measuring your Video’s ROI
- Video Analytics
Explaining your post-production services and what is included in the overall cost, and what the client has to pay for additionally is what the client is looking for. Have a vested interest in the success of your client’s video.
To be a successful video production company, it’s important to be prepared for, and answer, these client questions.
