Video marketing is a potent catalyst for success. The magic of a well-crafted video can catapult your product into the limelight, generating unparalleled attention. However, a crucial component of converting that attention into sales lies in having ample inventory.

If videography is your bread and butter, you’re prbably having some thoughts about the current state of the industry. Because in these strange times, it’s not exactly just a matter of getting a hold of more clients anymore.

While AI has the potential to revolutionize the video editing industry and bring numerous benefits, there are also legitimate concerns about the impact it may have. Job displacement, quality trade-offs, lack of creativity, standardization of content, privacy concerns, and cost issues are among the challenges. This article attempts to strike the right balance between AI-assisted automation and human creativity – which is crucial to maintaining the artistry and uniqueness of video editing in the future.