The days of using fancy filming equipment to create video content for your brand are gone. TikTok has made it as simple as having a smartphone.

You can promote your book in many ways, but creating adverts is one of the fastest and simplest. Share a striking poster or video each week and your book’s publicity will steadily grow.

Not all editors are cutting film. But here’s how you can bring the same narrative toolkit to your other projects. I want to talk about Walter Murch’s Rule of Six. It’s a well-known theory of how to approach film editing.