Damon asks: How do you create compelling video within a 5 second timeframe? I can’t imagine editing video into something that short let alone tell a meaningful story. It would drive me nuts. Can you give some examples to get me in the mindset?
Answer: 5 seconds is now called the unskippable video in a sense that it happens so fast there is no time to click. The viewer never had a chance to skip or click away. So you literally have 5 seconds to create something that will get your message across, be remembered and have the user take action. How is this done?
- Go big
- Go fast
- Grab hold and don’t let go
- Shock
- Awe
- Delight
- Challenge
- Take the time to tell your story
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