It is difficult to definitively determine the “best” product videos ever produced, as the quality and effectiveness of a product video can depend on various factors such as the target audience, the product itself, and the marketing goals of the company. Here are five examples of product videos that have been widely praised for their creativity, effectiveness, and impact:
“The Man Your Man Could Smell Like” for Old Spice: This humorous and memorable product video featured actor Isaiah Mustafa as the “Old Spice Man,” and was widely credited with revitalizing the Old Spice brand and increasing sales.
“Introducing iPhone X” for Apple: This product video was praised for its sleek and sophisticated production values, and effectively introduced the features and benefits of the iPhone X to a wide audience.
“The Epic Split” for Volvo Trucks: This action-packed product video featured Jean-Claude Van Damme performing a split between two moving trucks, and was widely shared on social media and credited with increasing brand awareness and sales for Volvo Trucks.
“Introducing Surface” for Microsoft: This product video was praised for its visually stunning and creative approach, and effectively introduced the features and benefits of the Microsoft Surface to a wide audience.
“The Making of a HUGO BOSS Suit” for HUGO BOSS: This product video was praised for its attention to detail and craftsmanship, and effectively demonstrated the quality and care that goes into the production of HUGO BOSS suits.
Again, these are just a few examples of product videos that have been widely praised, and there are many other excellent product videos that could be included on this list.