The Secret Sauce of Video Production and Business Humanization
Standing out in a crowded market requires not just skill but also a deep understanding of the industry’s evolving landscape. I recently had the enlightening opportunity to speak with Tom Langan from Talex Media on our weekly LinkedIn LIVE.
Tom’s insights into the world of video production are as vast as his experience, which spans various verticals and global locations.
A Journey of Diverse Experiences
Tom’s career is a testament to versatility and expertise. With over 17 years in the entertainment industry and a substantial tenure leading Talex Media, he has navigated the industry’s highs and lows.
His work ranges from large-scale healthcare nonprofits to educational institutions, showcasing an ability to adapt and excel in different environments.
The Essence of Service in Business
At the heart of Tom’s philosophy is a fundamental belief: every business is a service business. The key to success lies in understanding the varied needs of customers and providing exceptional service.
This approach is especially relevant in video production, where the end goal is to create content that resonates with diverse audiences.
Beyond the Tools: The Art of Storytelling
A recurring theme in our conversation was the importance of storytelling over technical prowess.
While having the right equipment and skills is essential, the core of video production is about conveying a narrative. Tom emphasizes the craftsmanship in video production, likening it to carpentry, where the skill of the craftsman is more critical than the tools used.
Legendeering: Humanizing Business Through Video
Tom’s book, “Legendeering,” encapsulates his philosophy of using video to humanize businesses. It’s a strategy that combines tried and true marketing techniques with a focus on building community through storytelling. The book aims to guide businesses in creating genuine connections with their audience, transcending traditional sales tactics.
Red Bull: A Case Study in Effective Branding
We discussed how Red Bull exemplifies this approach, focusing on value-driven content marketing rather than direct product promotion. This strategy builds a community around the brand, making the audience more inclined to engage with and purchase the product.
Adapting to Change: The Future of Video Production
Tom and I also touched upon the necessity of adaptation in the video production industry. With the rise of AI and changing market dynamics, professionals must evolve to stay relevant. Tom’s approach, focusing on service and storytelling, offers a roadmap for success in this evolving landscape.
The Big Picture: Humanizing Business Communication
Ultimately, “Legendeering” is more than a book about video production; it’s about changing the way businesses communicate.
By treating customers as humans first, businesses can create more meaningful and lasting connections. This approach, Tom argues, is not only more effective but also fosters a world where businesses genuinely care about their audiences.
Conclusion: A Must-Read for Modern Marketers and Videographers
For anyone in the video production or marketing fields, “Legendeering” is an essential read. It offers not just a methodology but a vision of a more humanized approach to business communication. Tom Langan’s insights are a treasure trove for those looking to make a real impact in their field.