Kellie Leitch is a prominent government official in Canada who didn’t think about the impact of video. Her political party released a “professionally produced” video that was supposed to draw attention, humanize their candidate and take a stance on screening immigrants entering Canada.
Oh, it got attention. But for all the wrong reasons.
Millions of social media users blasted the video claiming it exhibited poor video production qualities. Major Canadian news networks and late night television had a field day with the video including an interview with the producer.
From that point on, Kellie Leitch’s message was lost because of bad video production.
So what went wrong?
After viewing the video, you don’t have to be a film school major to notice its flaws.
- The video’s opening shot has Leitch looking into a camera that tracks awkwardly from right to left, though it never loses her gaze.
- Throughout the video, Leitch repeatedly looks away from the camera, up, down, and side to side.
- It also alternates between two different angles: one that shows Leitch looking right into the lens, and one that doesn’t.
The star of the video were cringeworthy video editing techniques coupled with long pauses making it impossible to pay attention to her message.
Who approved this?
All is not lost
The one great thing about this debacle is its viral appeal. Leitch could not have asked for a more convenient way of getting the message across.
To date, the video has nearly a quarter million views on YouTube. Too bad it was for the wrong reasons.
What would you do?
Chime in on the conversation. We welcome healthy and constructive comments. What would you do if lobbed the responsibility of editing the source footage?