The power of looking into the camera
When your talent is looking into the camera, is it rude? or not? Instead of ranting wether you should or shouldn’t, let’s get all professional with some down and dirty rules of thumb.
When your talent is looking into the camera, is it rude? or not? Instead of ranting wether you should or shouldn’t, let’s get all professional with some down and dirty rules of thumb.
72% of popularYouTube thumbnailscontained a humanface, and, on average,these thumbnailssnagged 921K moreviews than thumbnailswithout. Thumbnails featuringvideo stills or photoshad more views, onaverage (1.7 million),compared to thosefeaturing illustrations(1.4 million). 70% of the mostpopular videothumbnailscontained a titleor explanatory text. 88% of thumbnailsanalyzed were colorfuland garnered moreviews
Burger King is a video marketing king and this Facebook video ad is one of their latest triumphs. Not many fast food companies could get away with showing their products going mouldy – it’s not exactly appetising! But when you compare this video ad
Want more tips, tools and techniques? Sign up for our weekly newsletter. We search the web for anything that will interest the media professional. Take a look at what we find.
