Going live on Instagram is one of the best ways to connect with your followers in a direct, transparent, and authentic way.
Unlike pre-recorded Instagram Stories or IGTV videos, Instagram Live is a totally unedited stream for your followers to tune into and engage with — which can be a great way of showcasing the more human side of your business for your audience to connect with.
And that’s not all. Instagram Live allows your audience to submit their comments and questions in real-time, making it one of Instagram’s most interactive video platforms.
This can be a hugely beneficial tool for building a stronger connection between your brand and potential customers, allowing you to gain valuable feedback and insight — straight from the people that matter most!
Here is a great explanation from a user on Reddit on how to broadcast to Instagram Live – and other social media platforms – all at the same time!